The Football League has ruled all club membership schemes must be scrapped. Athletic's scheme earned a discount for home supporters, but the league now say it is unfair for away fans to pay more for similar facilities.
So Athletic have pegged prices to compensate for the extra cost incurred by non-season ticket holders. Alan Hardy said, “We were informed last month that there is no provision within the regulations for Latics, or any other club, to operate membership schemes. Over the past few weeks club officials have had discussions with the Football League to find out if the rule could be relaxed in special circumstances, but unfortunately the league stressed that membership schemes are now outlawed.”